Pricing Your Home
Homes for Sale

The Perfect Price

Should you price at value, above value, or below value? And while we’re at it, what is that value?


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    Nerds made if possible for algorithms on the internet to price your home, which as far as we can tell is just a fancy way of saying the geeks got their computers to perpetually and simultaneously estimate the value of each and every property in America. Which is impressive, we admit. Congratulations, nerds! (we love them so much one of us married one).


    But we’re fairly certain you’re most concerned with the value of one – and only one property – yours! We focus in on that like termites enjoying a wooden deck on a fog-filled day.


    Market value, personal value, market conditions, property condition, and timing are just five of the factors that go into valuing a property and making a recommendation on a pricing strategy and marketing plan for your property.


    Pricing it right from the start is critical to the successful sale of a home in San Francisco. Your property will get the most attention during the first two to three weeks of market exposure.


    Curious? We’re happy to listen and provide our thoughts at no cost or obligation.


    Let's Work Together

    When people ask us if we’ve seen a property or know a neighborhood, the answer is nearly always a resounding YES, because we live, breathe and eat real estate in San Francisco.

    We understand that San Francisco is not an easy market, regardless of the direction it is moving.  Because we’ve been through the cycles and know the City, we understand how to use market dynamics to our seller’s advantage. We know not just what’s on sale today, but what’s coming and which developments will affect your property values. That enables us to position your property against neighborhood competitors at the right price and the right time — even if the market is super-heated or headed into a swoon.

    We strive to go beyond the standard client/agent relationship; our clients become our friends and neighbors. We don’t just care about getting a transaction done and moving on, never to be heard from again. From monitoring the market to answering questions as they arise, we’re there. Always.

    We are expert negotiators. We understand which levers to pull to make a deal happen in San Francisco. In a room full of sweet offers, we can advise you how to make it sweeter. Yet we’re more than sharks; we won’t compromise our principles, or our client’s financial health, to make a deal.

    Speed and who you know matter.

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