Safeway, with 16 grocery stores in San Francisco, offers the most geographic coverage. Logic would suggest it gets the most mentions. But no. Whole Foods, the granola-hugger-grocer-turned-Amazon-megacorp, with half the number of stores in the city as Safeway, manages to garner more than double the mentions of Safeway.
But most impressive is the cachet of Bi-Rite, which has only two stores in town but manages to pull down 7.3% of the grocery store mentions. Put another way, Safeway has 8x more locations than Bi-Rite, and only got 3x more mentions…
As for Trader Joe’s? With six stores in the city (about the same number as Whole Foods), it lands in third place with 10% of the mentions. Whole Foods has about the same number of stores, but gets 5x the mentions!