Instant offers and instant coffee. Housecanary is a real estate startup with a solid AVM (although, my issues with AVMs in San Francisco still apply) and some other big-data predictive-analytics fully-buzzword-compliant tools. Housecanary has been working with the lending and financing side of the industry for the past few years. They’ve been working to leverage their massive data set with some Realtor tools, and I had the pleasure of chatting with them at NAR midyear 2017 (the conference that was dedicated to project circlestream, where for millions of dollars your listings can be sent in a circle).
My point, in the video above, if you don’t have 1 minute and 23 seconds, is that technology has always been around and offering “new” products. There was a time when the next big thing was going to be instant coffee. Convenient, instant, time-saving. What more could you want? Apparently, the coffee experience. Because instant coffee, and it’s commoditization of coffee, led to Starbucks and the glorification of the coffee experience. Why should real estate be any different?
Instant offers and attempts to commodify real estate will, ultimately, reinforce the value of a good Realtor. Instant offers and attempts to commodify real estate are pretty much, in my experience, about the same as dealing with a shitty Realtor. So what’s changed? Now that some unprofitable players are attempting to distinguish themselves by selling out the middle class to wall-street investors in a play for the commodity-ish segment of the market, they’ve made it even easier for good Realtors to distinguish themselves with exceptional service and experiences. Game on.