The end of an era… a few weeks ago, we got a company-wide email that Peter Stupar was going to be ending his real estate flyer distribution service.
So this post is to mark the end of an era – he started about 23 years ago, and every single week he reliably picked up property statements from all of San Francisco’s top real estate offices and delivered them to all of the other top real estate offices. He was the original sneaker-net, although it was actually more like a “drive-around-town-net.”
When I first started in the business – almost a decade ago – if you had a listing and you wanted to make sure everyone knew about it, you had to make sure that you paid Peter Stupar to deliver your property statements. It went something like this:
- Make a lovely property statement.
- Print it out in black and white.
- Make 700 copies of it on the office copier.
- If you were feeling really creative you could use colored paper!
- Leave a check for $60 bucks (I think) and a pile of paper 700 sheets thick at the front desk
- Wait a few days…
This service continued up until July of 2012! I honestly have to say I’m amazed that he lasted as long as he did. I’m pretty sure that real estate flyer distribution wasn’t his full-time gig, and that his passion in life isn’t distributing flyers, but is rock concert photography. Either way, July 2012 marks the end of paper property distribution for real estate in San Francisco.
So thank you, Peter Stupar, for your years and years of tireless assistance in helping San Francisco real estate agents flood other real estate agents in reams of paper. Before the internet came along and made his service obsolete, his flyer distribution service was the way to get the word out, and his service featured in many a listing presentation back in the day.