It’s nothing personal, but long time readers of this blog should know by now that I’m not a big fan of The Real Estate Times (or any print glossy real estate publication). I’ve been chronicling the shrinking publication for the past couple of years, but the most recent issue is so skinny that I’m beginning to think the magazine is anorexic and it’s time to schedule an intervention.
The last few times I checked out a real estate times (which begs the question – who reads the Real Estate Times more, consumers or industry professionals?) magazine it was about 50 some-odd pages. Which is far, far, far thinner than they were back when I first started in real estate (when an aol.com email address was cool and if you wanted to send a document quickly you used the fax machine) I can remember editions of the Real Estate Times that were 200+ pages.
Those days are (thankfully) long gone. The most recent edition of our local print glossy dedicated to all things glamorous in real estate comes in – cover to cover – at either 32 or 36 pages. Which makes you wonder… at what point does the magazine become so anorexic that it is no longer a viable and self-sustaining life form?
Print isn’t cheap to produce, and I imagine they have enough fixed costs that they’ve got to be approaching the threshold for losing money on each issue they print. Which doesn’t seem like a business that can last for much longer… but who knows, for all I know they’ve got a magical free printer (operated by unicorns) in a magic closet somewhere, and they’ll continue to be able to churn out print editions with 10 pages at a profit.
I’ve been predicting the end of The Real Estate Times for a while… what are your thoughts?