I spend all kinds of time in the San Francisco Multiple Listing Service (MLS), keeping my listings current and scoping out new properties for my buyer clients. And as a former English teacher and lover of language, I sometimes cringe a bit when I see marketing remarks that are only vaguely related to real-life words. I also occasionally stumble across photos that make me wonder what in the world is going through someone’s mind as he or she posts them in the MLS.
I won’t name names or give addresses, in order to protect the innocent. But in a kind of MLS blooper reel, I’ll share some of my recent finds. Sure, there are lots of dinning rooms, eating kitchens, and walking closets — I’ve gotten used to finding those rooms instead of dining rooms, eat-in kitchens and walk-in closets.
How ’bout some “old world granger,” which I’m pretty sure is standing in for old world grandeur? Or the agent who sent a mailing to offer potential sellers a “customized market tragedy” for their homes? I’m pretty sure the first tragedy is that she didn’t realize that tragedy is quite a different word from “strategy.”
And then there’s this one for a home with two units, with two bedrooms and one bat each. Send this one to your clients who dig baseball.
Up next: do the ghosts at the card table come with the house? (Hint: maybe you should ask your clients to leave the room when photos are being taken so you don’t have to use your mad Photoshop skills to blur them out. Then again, when the room looks this cluttered, maybe it’s not a big deal.)
This next one made me scratch my head for two reasons: it doesn’t tell much of a story about the kitchen, and it was taken in 2007. This is for a current listing, on the market right now. Now I’m curious…what does the kitchen look like now if this four-year-old photo is the best they’ve got?
For those of you who run home-based shipping businesses:
And last, just in time for the holidays: