I try not to rant on this blog, but every now and again things just get a little frustrating.
Today’s rant is about IDX. For those of you not familiar with IDX (and hopefully you aren’t) it stands for Internet Data eXchange and it is the standard for sharing MLS data on websites. Why should you care? Ideally, as a consumer you shouldn’t. You should just be able to go to your favorite Real Estate agent’s website and search to your heart’s content for the home of your dreams.
But for the past several months we’ve been working diligently to upgrade our property search tools, and have run into brick wall after brick wall after brick wall, and it is incredibly frustrating. I’d pull my hair out, but nature seems to be doing a good job of that on her own, so instead I’m ranting to you about it.
There are several great solutions out there that integrate well with both WordPress (the engine that powers our website) and offer good SEO options. The problem is that not one of those vendors is yet approved to offer their solution to agents in San Francisco. And none of their sales departments seem to Â understand this. And the process to get approved at the board appears to take many, many, many months as we have been speaking with some of these companies since last July!
So, for those of you coming here for property search, you have my sincere apologies that we aren’t yet able to offer you the tools and solutions that you deserve and that currently exist. The hurdle isn’t technological, it’s bureaucratic. Which is incredibly, agonizingly, painfully frustrating on so many levels.
The data is out there. Lets make it possible for consumers to access it on agent’s individual websites without having to go to herculean efforts. Anything less is ridiculous, IMHO.
Thank you, dear readers, for letting me rant.