In today’s Chronicle, there’s an article about how real estate agents are getting creative trying to attract attention to properties that aren’t selling quickly. Most of the methods mentioned — a free Maserati for whoever buys the listed property, a “no-haggle weekend” during which the property is listed for the absolute lowest price the seller will accept, television commercials — are creative and might grab someone’s attention.
But one tactic really made me roll my eyes: hiring actors to portray a family living in the house. According to the article, “In a new twist on staging, Centex Homes is hiring actors to portray model families living in its housing developments in Southern California. On certain weekends, the actors hang out in a model home, baking cakes, playing Scrabble and interacting with potential buyers. The action is part scripted, part improvisational.”
I can understand when a potential buyer might have trouble visualizing how to use the space in a vacant house — hence the need for staging. But c’mon, people. Do you need to see an out-of-work actor bake a cake to figure out how the oven works?
Would this Faux Family tactic make you more likely to buy a house?